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Cyclists in motion through an urban environment

Movement,
rewarded.

Ride the city. Earn with every kilometre. For brands, it's reach that actually moves people.

Real movement.
Real returns.

See how MOVRR works

A rewards platform for cyclists. Earn by riding. Brands reach people already in motion.

Earn with every ride

Ride to earn. Carry a brand on your bike to earn more. Entirely your call.

Campaigns that move

Connect with people in motion. Real audiences, real streets.

Reach that moves

City-scale reach. Outcomes you can count.

One platform.
Every use case.

Ride to earn. Move a city. Build on the network. Three ways the same platform changes what urban movement is worth.

Cyclist checking a phone while riding through a modern city
Rider rewards

Rewarded everyday movement

Ride to earn. Opt in to brand campaigns for more. Your movement, your choice.

Synchronised MOVRR brand swarm of cyclists through a modern city
Brand activations

Always on, or all at once.

Destination Ride for daily route presence. Swarm for moments that stop a city.

Community cycling initiative on Rotterdam’s Erasmus Bridge
Urban partnerships

City and brand initiatives

Programs that move entire communities. Built for cities that dare to lead.

Projected
campaign impact.

The scale of movement-based campaigns. Estimated reach across active urban networks.

Cyclist with a MOVRR banner mounted beside the front wheel on a Dutch brick street

400K — 1.2M

Verified monthly reach

Potential verified impressions across active rider networks.

FROM €3.50

Per 1,000 verified views

Efficient exposure. Authentic engagement. Nothing inflated.

UNIQUE REACH

High-intent urban exposure

Audiences in motion, not scrolling. Daily, urban, real.

Smartphone mounted on bicycle handlebars

Rotterdam Central Tour

5 KM — 45 MIN

Two sides.
One platform.

Left: how it works for cyclists. Right: how it works for brands.

Riders

Ride and earn

Verified kilometres earn rewards. Commutes, errands, everyday movement — it all counts.

Brands

Set your direction

Define your audience, set your budget, shape your strategy. Everything up front.

Riders

Opt in, earn more

Choose to carry brand campaigns on your rides. Entirely optional, but when you do, rewards stack.

Brands

Go live

Your campaign hits the streets. Cyclists earn. Your brand moves with them.

Riders

Collect your rewards

Rewards accumulate with every authenticated ride. Yours to keep, however you earned them.

Brands

Watch it work

Live data. Real engagement. Verified outcomes. Refine on the fly.

Smartphone held against a neutral background

Your brand protected

Trust isn't a feature. It's the foundation. Every ride verified, every placement reviewed.

Brand-safe placements

Every placement reviewed. Your brand, always in context.

Built on integrity

01

Verified participation

Every ride, verified. No simulations, no shortcuts.

02

Privacy-first design

Choose your tracking mode. Our Privacy Policy explains location processing and campaign reporting.

03

Brand-safe placements

Every placement reviewed. Your brand, always in context.